Our Paint Types Explained
- Professional water based paint
- For a very matt block colour finish
- Can be rubbed back to create a shabby chic finish (furniture)
- If required painted furniture can be given a finish with Pure & Original's Italian Wax
- Environmentally friendly and colours are created with natural pigments
- Excellent coverage (10-12 m2 per litre), application of 1-2 coats
- Classico chalk paint can normally be applied without a primer
- Apply with roller or brush
- Available in all the Pure & Original colours and most RAL colours
Click on > Classico Technical Sheet (Downloadable)
Click on > buy Classico paint
FRESCO lime paint
100% mineral based paint; mostly used on walls for a charismatic and authentic lime paint finish. Lime paint is a type of paint that's been around for centuries and is was re-created by Pure & Original to a lime paint with excellent quality making it suitable for both contemporary and period interiors.
- Creates authentic walls with colour-depth variations
- Professional water based paint
- Durable and can be made wipeable after applying Pure & Original's Dead Flat Eco Sealer
- For a glossy finish and sealer: apply Italian Wax
- Environmentally friendly and colours are created with natural pigments
- Excellent coverage (10-12 m2 per litre), apply 2 coats to create the colour depth variations
- Requires Pure & Original Wallprim Pro prior to application
- Application with Pure & Original Fresco Brush Pro, cloth or sponge
- Fresco is available in the Pure & Original colours
Click on > buy Fresco lime paint
Click on > for the Fresco Technical Sheet (Downloadable)
Click on > for Frequently Asked Questions about Fresco (Downloadable)
MARRAKECH wall paint
100% mineral based paint to create the unique tadelakt or polished concrete walls.
- Allowing you to create unique much In Vogue walls, with depth and colour
- Easy to apply, as you can see on our instruction video
- Use the Marrakech Trowel to create the characteristic finish
- Durable and can be finished with Pure & Original's Lime Soap, Dead Flat Eco Sealer or Italian Wax
- Thick paint with excellent coverage (5-7 m2/litre)
- Requires Pure & Original Wallprim Pro prior to application, which can be tinted to colour
- Marrakech is available in most of the Pure & Original colours
Marrakech Technical Sheet Part 3
Click here > for Instruction video
TRADITIONAL PAINT - eggshell matt, water based paint.
- For use on wood both interior or exterior.
- Available eggshell matt (gloss in 2021)
- Durable and easy to apply with brush or spray paint system
- Use on all wood, MDF, radiators, PVC, metal
- Excellent coverage (10-12 m2/litre)
- Use with our primers, which can be tinted to colour
- Available in Pure & Original colours and many RAL colours
Click on > for Traditional Paint Technical Sheet (Download)
CALX KALEI - a special (exterior) wall paint
- Keeps walls breathable
- Creates a water repellent and algae resistant exterior finish
- Based on ancient recipes Calx Kalei is the improved version
- This paint comes ready to use and is easy to apply with a brush
- Can be used exterior as well as interior
- The substructure form (masonry for instance) will remain partly visible
- Excellent coverage (8 m2/litre)
- Finish: smooth and matt, available in Pure & Original light and mid-tone colours
- Special order only; please enquire.
LICETTO paint
- For extra clean-able walls
- Matt, even coloured and durable finish
- Superb coverage (9-11 m2 per L/coat)
- Water based
- Excellent for high traffic areas, bathrooms, kitchens and commercial/hospitality spaces. This paint is excellent for use in kitchens, bathrooms, high traffic areas and commercial spaces.
- Available in the Pure & Original colours
click on > buy Licetto paint
For all technical sheets, descriptions and application guidance, click on > Pure & Original downloads
