Our Paint Types Explained

Pure & Original paints are friendly for the environment and suitable for Vegans

Full descriptions are available from Pure & Original downloads
 

CLASSICO chalk paint 

For walls, ceilings and furniture. The finish is very matt with deep colouring for a perfect wall finish or painted furniture.

• Professional water based paint
• For a very matt block colour finish
• Can be rubbed back to create a shabby chic finish (furniture)
• If required painted furniture can be given a finish with Pure & Original's Italian Wax
• Environmentally friendly and colours are created with natural pigments
• Excellent coverage (10-12 m2 per litre), application of 1-2 coats 
• Classico chalk paint can normally be applied without a primer
• Apply with roller or brush
• Available in all the Pure & Original colours and most RAL colours

Click on > Classico Technical Sheet (Downloadable)

Click on > buy Classico paint


FRESCO lime paint

100% mineral based paint; mostly used on walls for a charismatic and authentic lime paint finish. Lime paint is a type of paint that's been around for centuries and is was re-created by Pure & Original to a lime paint with excellent quality making it suitable for both contemporary and period interiors. 

• Creates authentic walls with colour-depth variations
• Professional water based paint
• Durable and can be made wipeable after applying Pure & Original's Dead Flat Eco Sealer
• For a glossy finish and sealer: apply Italian Wax
• Environmentally friendly and colours are created with natural pigments
• Excellent coverage (10-12 m2 per litre), apply 2 coats to create the colour depth variations
• Requires Pure & Original Wallprim Pro prior to application
• Application with Pure & Original Fresco Brush Pro, cloth or sponge
• Fresco is available in the Pure & Original colours 

Click on > buy Fresco lime paint
Click on > for the Fresco Technical Sheet (Downloadable)
Click on > for Frequently Asked Questions about Fresco (Downloadable)


MARRAKECH wall paint

100% mineral based paint to create the unique tadelakt or polished concrete walls.

• Allowing you to create unique much In Vogue walls, with depth and colour
• Easy to apply, as you can see on our instruction video
• Use the Marrakech Trowel to create the characteristic finish
• Durable and can be finished with Pure & Original's Lime Soap, Dead Flat Eco Sealer or Italian Wax
• Thick paint with excellent coverage (5-7 m2/litre)
• Requires Pure & Original Wallprim Pro prior to application, which can be tinted to colour
• Marrakech is available in most of the Pure & Original colours

TRADITIONAL PAINT - eggshell matt, water based paint. 

• For use on wood both interior or exterior.
• Available eggshell matt (gloss in 2021)
• Durable and easy to apply with brush or spray paint system
• Use on all wood, MDF, radiators, PVC, metal
• Excellent coverage (10-12 m2/litre)
• Use with our primers, which can be tinted to colour
• Available in Pure & Original colours and many RAL colours

• Keeps walls breathable
• Creates a water repellent and algae resistant exterior finish 
• Based on ancient recipes Calx Kalei is the improved version
• This paint comes ready to use and is easy to apply with a brush
• Can be used exterior as well as interior
• The substructure form (masonry for instance) will remain partly visible
• Excellent coverage (8 m2/litre)
• Finish: smooth and matt, available in Pure & Original light and mid-tone colours
• Special order only; please enquire.

LICETTO paint

• For extra clean-able walls
• Matt, even coloured and durable finish
• Superb coverage (9-11 m2 per L/coat)
• Water based 
• Excellent for high traffic areas, bathrooms, kitchens and commercial/hospitality spaces. This paint is excellent for use in kitchens, bathrooms, high traffic areas and commercial spaces.
• Available in the Pure & Original colours

click on > buy Licetto paint

For all technical sheets, descriptions and application guidance, click on > Pure & Original downloads